Change Facebook Ad Account Currency: Your 2024 Cheat Sheet

Want to change Facebook ad account currency? Buckle up, because it's not a simple edit – it's a full-blown account transformation!

Here's the deal: Changing your Facebook ad currency means waving goodbye to your old account. Facebook will permanently close it and set you up with a brand new one using your chosen currency.

What to expect:

• Account Farewell: Your old ad account, including its entire history, will be gone for good. No reactivating, no going back.

• Campaign Time-Out: All your currently running ads will stop immediately when you switch currencies.

• Payment Shuffle: The payment methods you're used to might change depending on the new currency.

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Before you hit the switch:

• Strategic Timing is Everything: Carefully plan your currency change to minimize disruption, ideally during a period of low ad activity.

• Keep Those Campaigns Running: Want uninterrupted campaigns? Create a separate ad account with your desired currency before making the switch and run your campaigns from there.

• No Dues, No Delays: Clear any outstanding balances on your current account before changing your currency.

Ready to dive in? Follow these steps:

1. Head to Payments: In your Ads Manager, find "Billing & Payments" on the left and click "Payment Settings."

2. Choose Your Account: Select the ad account you're changing from the dropdown menu on the top right.

3. Edit Business Info: Scroll down and click "Edit" next to "Business Info."

4. Pick Your New Currency: Under "Currency and Time Zone," click "Currency" and choose your new one from the dropdown.

5. Confirm and Carry On: Click "Save" and then "Continue" on the warning message (it's just letting you know about the account closure and campaign stoppage).

Potential speedbumps:

• Admin Required: You'll need admin access to the ad account to change the currency.

• 60-Day Cooldown: Facebook only allows currency changes once every 60 days.

• Location, Location, Location: In some countries, your ad account's business country and currency must match.

• Monthly Invoicing = Fixed Currency: If you're on monthly invoices, the currency is set in stone when you create the account and can't be changed.

• Brazil & BRL Special Case: Choosing Brazil as your business country or the Brazilian Real (BRL) as your currency has to happen during the initial account setup.

Bottom line: Changing your Facebook ad currency is a big decision. Plan it strategically, understand the consequences, and don't hesitate to call in reinforcements from Facebook support or a digital advertising expert if you need help.