How To Deactivate An Ad Account On Facebook And Why?

 Running Facebook Ads can be a powerful way to reach your target audience, but there are times when you might need to take a break. Maybe you're reassessing your marketing strategy, pausing campaigns during a slow period, or simply experimenting with other channels. Whatever the reason, knowing how to deactivate an ad account on Facebook is essential.

Why Deactivate?

• Prevent unauthorized use: A deactivated account adds a layer of security, preventing anyone from accidentally running ads or making changes.
• Avoid unexpected charges: Deactivation ensures you won't incur any surprise bills from lingering campaigns or subscriptions.
• Maintain a clean slate: If you plan to revamp your advertising approach later, starting with a deactivated account can help you stay organized.

Ready to deactivate? Facebook provides two methods: through Ads Manager or Meta Business Suite. Let's dive into each one.

Before you start:

• Confirm admin access: You'll need admin rights to the ad account. If it's part of a Business Portfolio, full control is necessary.
• Clear any outstanding payments: Ensure all dues are settled before deactivating.
• Use a desktop computer: The Ads Manager method requires a desktop.

Method 1: Deactivation through Ads Manager

1. Open Ads Manager:

   • Find the Ads Manager shortcut on the left side of your Facebook homepage after logging in.
   • Or, go directly to: https://adsmanager.facebook.com/adsmanager

2. Select the Correct Ad Account:

   • Verify the ad account ID at the top of the Ads Manager page. If it's the one you want to deactivate, proceed to the next step.
   • If not, click the triangle icon to open the dropdown menu. Select "See more ad accounts" to view all your accounts and choose the correct one.

3. Go to Ad Account Settings:

   • With the correct ad account selected, click the Gear icon in the left panel to access "Ad account settings."

4. Deactivate the Ad Account:

   • In the "Ad account settings" window, find the "Business Payments" section and click "Deactivate Ad Account."

5. Confirm Deactivation:

   • Facebook will display a confirmation message.
   • Read the information about how deactivation will affect your existing ads and campaigns.
   • You may be asked why you're deactivating your account. You can choose to answer or skip this.
   • Click "Deactivate Ad Account" in the popup to finalize the process.

Method 2: Deactivation via Meta Business Suite

This method is for ad accounts managed within a Business Portfolio (formerly known as a Business Manager account).

1. Open Meta Business Suite:

   • Access Meta Business Suite from your Facebook Page via the shortcut on the left panel.
   • Or, visit: https://business.facebook.com/

2. Navigate to Settings:

   • On the Meta Business Suite dashboard, click the triangle icon next to your Facebook Page to open the dropdown menu.
   • Click the Gear icon next to the Business Portfolio that contains the ad account you want to deactivate.

3. Go to Ad Accounts:

   • In the Settings, hover over the left side of the screen to expand the Settings panel.
   • Under the "Accounts" section, click "Ad Accounts."

4. Select the Ad Account:

   • Click on the ad account you wish to deactivate.
   • If you have multiple accounts, use the Search bar or Filters to quickly find the right one.

5. Deactivate:

   • An information box will appear next to the selected ad account.
   • Click "Deactivate" next to the three-dot icon (...).
   • Review the information and confirm your decision by clicking "Deactivate ad account" in the popup.

Reactivating Your Ad Account

If you need to reactivate your account later, you can easily do so through either Ads Manager or Meta Business Suite. Just make sure you have admin access and the account hasn't been disabled by Facebook for policy violations or payment issues.

For detailed instructions on reactivating your account, refer to the original article.

https://agencygdt.com/how-to-deactivate-an-ad-account-on-facebook/

Medium: https://medium.com/@gdtagency0/heres-how-to-deactivate-an-ad-account-on-facebook-in-2024-37723916acb0

Have any questions about deactivating or reactivating your Facebook ad account? Let us know in the comments below!

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