How to Remove an Instagram Account from Ads Manager: Your 2024 Guide

Managing your Facebook Ads Manager effectively is crucial for successful social media marketing. This includes understanding how to remove an Instagram account from Ads Manager when the need arises. Whether you're undergoing a business rebrand, juggling multiple accounts, or simply aiming for a more streamlined advertising experience, this guide offers a clear, step-by-step approach to disconnecting your Instagram account in 2024.

Situations Where Removing an Instagram Account from Ads Manager is Necessary

There are several scenarios where you might need to remove an Instagram account from your Ads Manager:

Rebranding Efforts: When rebranding your business, it's often necessary to disconnect an old Instagram account and connect a new one that better reflects your updated brand image and marketing strategy.
Managing Multiple Accounts: If you're responsible for managing multiple Instagram accounts, understanding how to remove and add them to your Ads Manager provides greater flexibility and control over your advertising campaigns.
Optimizing Your Workspace: Removing inactive or outdated Instagram accounts from your Ads Manager helps declutter your workspace, making it easier to navigate and manage your active advertising campaigns.

How to Remove an Instagram Account from Ads Manager: A Step-by-Step Tutorial

Before you begin, ensure you have the necessary administrative access to both the Facebook Page and the Business Manager account associated with the Instagram account you intend to remove.

Step 1: Disconnecting your Instagram Account from its Linked Facebook Page

Log in to Facebook and navigate to the Facebook Page that is currently linked to the Instagram account you want to remove.
Go to the Page Settings section, typically found in the sidebar or menu.
Under Permissions, click on Linked Accounts.
Locate your Instagram account and click View to see its details.
Click Disconnect Account and confirm your decision by clicking Yes, Disconnect.
A confirmation message will appear. Click Done to complete this step.

Step 2: Removing the Instagram Account from your Business Manager

Open Facebook Business Manager and select the specific Business Manager account linked to the Instagram account you want to remove.
Click on the Business Settings icon, usually found in the top right corner of the page.
Under Accounts, click on Instagram Accounts.
Select the Instagram account you wish to remove from the list.
Click Remove and then Remove Instagram Account to confirm your action.
A notification will appear confirming the successful removal of the Instagram account. Click Ok.

Step 3: Verifying the Removal of your Instagram Account

Open Facebook Ads Manager.
Start creating a new campaign and, at the Ad Set level, select the corresponding Facebook Page. The Instagram account you removed should no longer be available as an ad placement option.
To double-check, log in to your Instagram account and confirm that it is no longer connected to the Facebook Page.

Key Considerations When Removing an Instagram Account from Ads Manager

Impact on Running Ads: Removing an Instagram account will halt any active ad campaigns associated with that account and prevent you from creating new ones. You will also lose access to historical performance data for that account within Ads Manager.
Account Preservation: Removing an Instagram account from Ads Manager does not delete the Instagram account itself or any of its existing content.
Reversal Option: You have the option to reconnect the Instagram account to your Ads Manager at any time in the future, should you need to.

Conclusion

Knowing how to remove an Instagram account from Ads Manager is a valuable skill for anyone involved in managing social media advertising campaigns. By following this comprehensive guide, you can ensure a streamlined and organized advertising experience, allowing you to adapt your strategies effectively and maintain a strong online presence.

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