Facebook Ad Limit per Page (2025 Updated Guide)
Running multiple ad campaigns on Facebook can be exciting — until you hit the Facebook ad limit per Page. Whether you manage a small business or a large brand, understanding how ad limits work is crucial for optimizing your advertising strategy and avoiding wasted effort.
In this 2025 updated guide, we’ll explain what the Facebook ad limit per Page means, why it exists, how to check your current limit, and most importantly — how to increase your ad capacity effectively.
1. What Is the Facebook Ad Limit per Page?
The Facebook ad limit per Page refers to the maximum number of ads that can actively run from a single Facebook Page at any given time.
Facebook introduced this limit to improve ad delivery performance and reduce overlap between campaigns.
As of 2025, the limits vary depending on the type of account and advertiser level:
| Advertiser Type | Active Ad Limit per Page |
|---|---|
| Small/Medium Business | 250 ads |
| Large Business | 1,000 ads |
| Facebook Marketing Partner (FMP) | 5,000 ads |
| App or Gaming Advertiser | 5,000 ads |
If you exceed your ad limit, new ads will be paused until others are turned off or deleted.
2. Why Does Facebook Have an Ad Limit per Page?
Facebook enforces ad limits to:
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Improve ad learning and delivery efficiency
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Prevent audience overlap and wasted budget
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Optimize server performance and campaign management
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Ensure advertisers focus on quality over quantity
In short, the limit encourages advertisers to run fewer, better-performing ads instead of flooding the platform.
3. How to Check Your Facebook Ad Limit
To check your current Page’s ad limit:
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Go to Business Manager → Ad Account Settings
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Select the Page you want to review
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Scroll to the Ad Limit per Page section
You’ll see how many active ads are currently running and the total limit allowed.
4. How to Increase Your Facebook Ad Limit
If you often hit your limit, here are a few ways to expand it:
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Improve Ad Performance: Facebook automatically increases your limit if your campaigns maintain high-quality scores and low rejection rates.
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Upgrade to a Verified Business Manager: Verified businesses get higher ad limits.
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Work with a Facebook Marketing Partner (FMP): Partner agencies have access to accounts with 5,000+ ad limits.
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Use an Agency Ad Account: This is one of the fastest ways to bypass standard restrictions (explained below ).
5. How an Agency Ad Account Helps You Overcome Ad Limits
If you run multiple brands or large-scale campaigns, a Facebook Agency Ad Account is the ultimate solution.
These accounts, managed by certified Facebook partners, offer:
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Higher or no ad limits per Page
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Faster ad approvals
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Stable spending capacity
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Lower risk of restriction or ad disapproval
Instead of juggling multiple ad accounts with limits, you can scale campaigns more efficiently.
Pro Tip: Scale Without Limits
If your business growth is restricted by the Facebook ad limit per Page, it’s time to explore a smarter solution.
Read the full guide here:
What Is an Agency Ad Account? The Complete 2025 Guide for Marketers
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